AcademyMed  Turning Potential Into Your First Medical Sales Role

Launch your medical sales with confidence from the very start,  this course guides you through the realities of the role, helping you understand what medical sales professionals actually do and how they create value for clinicians, patients, and healthcare organisations. You’ll explore how the NHS and private healthcare systems operate, how products reach the market, and how decisions are made across clinical, procurement, and theatre environments. Along the way, you’ll learn the language, expectations, and behaviours that define credible entry‑level talent in this industry. The programme also introduces key product categories, ethical and compliance principles, and the competencies hiring managers consistently look for when selecting new representatives. Each module is delivered in clear, manageable sections, allowing you to build knowledge at your own pace while developing a realistic picture of whether medical sales is the right path for you. By the end, you’ll have a grounded understanding of the UK medical market, the role itself, and the steps required to move forward with confidence. 

The syllabus

  1. 1

    Introduction to Medical Device Sales

    1. (Included in full purchase)
    2. (Included in full purchase)
    3. (Included in full purchase)
    4. (Included in full purchase)
  2. 2

    The Customer Environment

    1. (Included in full purchase)
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    3. (Included in full purchase)
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    6. (Included in full purchase)
    7. (Included in full purchase)

Ready to Excel in Medical Device Sales?

Enroll now to unlock your potential and take your career to new heights.

Testimonials

Your course lead Rob Latimore has extensive sales and marketing experience, in role ranging from sales representative, regional sales manager, national sales manager, business unit direct to General Manager.

Rob was a serial budget achiever as in individual and replicated this is Sales Leadership roles. He excelled in identifying and nurturing new talent. His passion for medical device sales, deep technical knowledge, together with his ability to develop individuals strengths enabled him to build a great Sales Teams
Dave Smith

Former Sales Director, Stryker UK

Rob has a gift for making the complex appear simple and without being simplistic. He is a pleasure to work with and always delivers to an exceptionally high standard. His extensive experience in Medical Devices and understanding of organisational needs enable him to provide insightful commercial ideas and solutions to the table
Paul Gibbons

Managing Director, Corin UK

Rob has a history of delivering exceptional sales results and building great teams. His unique skills are bringing focussed thinking to any challenge he is given. He is both persuasive and inclusive in his approach and seamlessly adapts to different styles that ensure everyone involved in any given project has clear alignment.
Andrew Jones

VP Business Development, Enovis

Rob will challenge your thinking, provide you with alternative perspectives and, where appropriate, actively coach/mentor/advise you to generate deliverable solutions. He is an excellent facilitator with the ability to manage multiple perspectives.
Alex Arch

Founder, Arch Med-Tech Ltd

Rob was my first sales manager in the medical device industry, always willing to share his deep technical knowledge and sales experience. He took time to understand me, my personal strengths, and always went the extra mile to provide support, ensuring I had clear goals and milestones to drive my performance and subsequent results. 
Paul Broadberry

Clinical Commercial Director, Sharpsmart

As a mentor Rob took time to identify my strengths to ensure my ambition to succeed, never hesitating to share his technical and sales experience to help me throughout my career. 
Alan Pitcher

Commercial Director UKI, EssilorLuxottica