About the Course

If you are a talented individual looking to break into the medical device industry or an experienced professional seeking to enhance your skills, this short course will provide you with the fundamentals to excel.

The Syllabus

9 Chapters · 69 Lessons

  1. 1

    Welcome and Course Overview

    1. AcademyMed - Developing the Next Generation of Medical Sales Talent Free preview
    2. (Included in full purchase)

      Welcome to AcademyMed Sales 101

  2. 2

    Module 1: Introduction to Sales

    1. (Included in full purchase)

      Module 1: Opening Survey

    2. (Included in full purchase)

      Sales Belief

    3. (Included in full purchase)

      Embracing Sales

    4. (Included in full purchase)

      Importance of Mindset

    5. (Included in full purchase)

      Finding Your Purpose

    6. (Included in full purchase)

      Module 1: Reflection

    7. (Included in full purchase)

      Your Purpose Statement

    8. (Included in full purchase)

      Module 1: Assessment

    9. (Included in full purchase)

      Module 1: Submit Your Purpose Statement

    10. (Included in full purchase)

      Module 1: Closing Survey

    11. (Included in full purchase)

      Additional Reading: How Attitude Affects Sales Performance and Results

    12. (Included in full purchase)

      Further Resources

  3. 3

    Module 2: Introduction to Consultative Selling

    1. (Included in full purchase)

      Module 2: Opening Survey

    2. (Included in full purchase)

      Module 2: Introduction

    3. (Included in full purchase)

      Introduction to Consultative Selling

    4. (Included in full purchase)

      The Five Rights of Consultative Selling

    5. (Included in full purchase)

      Controlling the Controllables

    6. (Included in full purchase)

      How Attitude Affects Sales Performance

    7. (Included in full purchase)

      Module 2: Reflection

    8. (Included in full purchase)

      Module 2 Assessment

    9. (Included in full purchase)

      Case Study: Controlling the Controllables

    10. (Included in full purchase)

      Case Study Worksheet: Controlling the Controllables

    11. (Included in full purchase)

      Module 2: Closing Survey

  4. 4

    Module 3: Sales Planning 1 of 2

    1. (Included in full purchase)

      Module 3: Opening Survey

    2. (Included in full purchase)

      Module 3: Introduction

    3. (Included in full purchase)

      Effective Time Management

    4. (Included in full purchase)

      Customer Segmentation

    5. (Included in full purchase)

      Lead Generation

    6. (Included in full purchase)

      Module 3: Reflection

    7. (Included in full purchase)

      Additional Learning

    8. (Included in full purchase)

      Additional Reading: Constructing an Effective Sales Pipeline

    9. (Included in full purchase)

      Module 3 Assessment

    10. (Included in full purchase)

      Case Study: Prioritising Accounts - Segmentation

    11. (Included in full purchase)

      Case Study Worksheet: Segmentation

    12. (Included in full purchase)

      Case Study Answer: Segmentation

    13. (Included in full purchase)

      Module 3: Closing Survey

    14. (Included in full purchase)

      Further Resources

  5. 5

    Module 4: Sales Planning 2 of 2

    1. (Included in full purchase)

      Module 4: Opening Survey

    2. (Included in full purchase)

      Stakeholder Mapping

    3. (Included in full purchase)

      Personality Types

    4. (Included in full purchase)

      Building Rapport

    5. (Included in full purchase)

      Asking Great Questions

    6. (Included in full purchase)

      Module 4: Reflection

    7. (Included in full purchase)

      Module 4 Assessment

    8. (Included in full purchase)

      Case Study: Stakeholder Management

    9. (Included in full purchase)

      Case Study Worksheet: Stakeholder Mapping

    10. (Included in full purchase)

      Case Study Answer: Stakeholder Mapping

    11. (Included in full purchase)

      Case Study: Powerful Questions

    12. (Included in full purchase)

      Case Study Worksheet: Powerful Questions

    13. (Included in full purchase)

      Case Study Answer: Powerful Questions

    14. (Included in full purchase)

      Module 4: Closing Survey

  6. 6

    Module 5: Face to Face Selling

    1. (Included in full purchase)

      Module 5: Opening Survey

    2. (Included in full purchase)

      Module 5: Introduction

    3. (Included in full purchase)

      Powerful Statements

    4. (Included in full purchase)

      Features vs Benefits vs Outcomes

    5. (Included in full purchase)

      Closing & Objection Handling

    6. (Included in full purchase)

      Becoming a Trusted Advisor

    7. (Included in full purchase)

      Module 5: Reflection

    8. (Included in full purchase)

      Module 5 Assessment

    9. (Included in full purchase)

      Case Study & Worksheet: Features & Benefits

    10. (Included in full purchase)

      Case Study Answer: Features & Benefits

    11. (Included in full purchase)

      Module 5: Closing Survey

    12. (Included in full purchase)

      Additional Reading: Trusted Advisor

  7. 7

    Interested in Breaking into Your First Medical Sales Role?

    1. (Included in full purchase)

      Free Career Readiness Assessment

    2. (Included in full purchase)

      Submit your CV for Opportunity to Reclaim your Course Fee

  8. 8

    Feedback Survey

    1. (Included in full purchase)

      Your Feedback Matters: Course Survey

  9. 9

    Certificate

    1. (Included in full purchase)

      Provide Details for your Course Certificate

Your Course Tutor

With over 30 years of experience in the medical sales industry, I bring a wealth of knowledge and expertise to support you Break Into Medical Sales. From sales representative to General Manager, my journey has prepared me to guide you on you next career move

Ready to Excel in Medical Device Sales?

Enroll now to unlock your potential and take your career to new heights.

£245.00

Enroll Now Free preview

Testimonials

Your course lead Rob Latimore has extensive sales and marketing experience, in role ranging from sales representative, regional sales manager, national sales manager, business unit direct to General Manager.

”
Rob was a serial budget achiever as in individual and replicated this is Sales Leadership roles. He excelled in identifying and nurturing new talent. His passion for medical device sales, deep technical knowledge, together with his ability to develop individuals strengths enabled him to build a great Sales Teams
Dave Smith

Former Sales Director, Stryker UK

”
Rob has a gift for making the complex appear simple and without being simplistic. He is a pleasure to work with and always delivers to an exceptionally high standard. His extensive experience in Medical Devices and understanding of organisational needs enable him to provide insightful commercial ideas and solutions to the table
Paul Gibbons

Managing Director, Corin UK

”
Rob has a history of delivering exceptional sales results and building great teams. His unique skills are bringing focussed thinking to any challenge he is given. He is both persuasive and inclusive in his approach and seamlessly adapts to different styles that ensure everyone involved in any given project has clear alignment.
Andrew Jones

VP Business Development, Enovis

”
Rob will challenge your thinking, provide you with alternative perspectives and, where appropriate, actively coach/mentor/advise you to generate deliverable solutions. He is an excellent facilitator with the ability to manage multiple perspectives.
Alex Arch

Founder, Arch Med-Tech Ltd

”
Rob was my first sales manager in the medical device industry, always willing to share his deep technical knowledge and sales experience. He took time to understand me, my personal strengths, and always went the extra mile to provide support, ensuring I had clear goals and milestones to drive my performance and subsequent results. 
Paul Broadberry

Clinical Commercial Director, Sharpsmart

”
As a mentor Rob took time to identify my strengths to ensure my ambition to succeed, never hesitating to share his technical and sales experience to help me throughout my career. 
Alan Pitcher

Commercial Director UKI, EssilorLuxottica